Last Updated: January 6, 2026
This Privacy Policy (“Privacy Policy”) explains how Backyard Ecology™ (“we,” “us,” “our”) collects, uses, and discloses information from individuals (“you,” “your”) who access and use our Services, including when you:
- visit or interact with our website or various social and other media sites or channels,
- subscribe to or read our newsletters,
- join any of our waitlists,
- fill out a form or respond to a survey,
- participate in any of our events,
- email or contact us through other means,
- or interact with us in any other way.
Beyond the Privacy Policy, your use of our Services is also subject to our Terms of Service.
We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. If we make changes, we will change the “Last Updated” date at the top of the policy. It is your responsibility to periodically review the Privacy Policy to stay informed of updates. If you do not agree with our policies and practices, please do not use our Services.
We collect personal information that you voluntarily provide to us when you register for or participate in any of our Services, express an interest in obtaining information about us, our products, or our Services, or otherwise contact us. We collect this information in order to respond to your contact, provide the Services you requested, better understand your needs, and to provide you with better service.
The personal information that we collect depends on the context of your interactions with us and our Services, the choices you make, and the products and features you use. The personal information we collect may include your name, email address, username, password, contact preferences, billing information, and any other information you may provide. We do not collect or process sensitive information.
Payment Information. Some of our Services require payment. We also accept donations and other forms of financial support to help cover the cost of offering so many of our Services for free. If you choose to purchase any of our paid Services or make a donation to support our free Services, then your payment-related information, such as credit card or other financial information, is collected by a third-party payment processor on our behalf. We use different third-party payment processors depending on the Service. Please refer to the Privacy Policy for the specific third-party payment processor for more information on how they handle and store your data.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes:
- Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports – sometimes called “crash dumps” – and hardware settings).
- Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
- Location Data. We collect location data such as information about your device’s location which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
Information from Third-Party Sources. We may also obtain information about you from other sources, including but not limited to social media platforms, marketing partners, and other third parties. For example, if you interact with us on a social media platform, then certain information from your social media account will be shared with us, which may include information that is part of your profile or your friends’ profiles.
We process your personal information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. Below are some of the ways in which we may use the information we collect from you depending on how you interact with our Services.
- To facilitate account creation and authentication or otherwise manage your accounts.
- To provide you with requested Services.
- To respond to your inquiries and solve any potential issues you may have with your requested Services.
- To send you details about our products and services, changes to our terms and policies, and other similar administrative information.
- To fulfill and manage your orders, payments, returns, and exchanges made through the Services.
- To allow you to communicate with other users of select Services that we offer.
- To request feedback and to contact you about your use of our Services.
- To send you marketing and promotional communications in accordance with your marketing preferences. You can opt out of our marketing emails at any time using the opt out link provided in any of our marketing emails.
- To post testimonials about our Services.
- To identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
- To comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
Partners and Affiliates. We may disclose any information we receive to our partners, corporate affiliates, parent company, or subsidiaries for any purpose described in this Privacy Policy.
Vendors, Consultants, and Other Third-Party Service Providers. We may disclose your information to other vendors, consultants, and service providers (“third-parties”) who perform services for us or on our behalf and require access to such information to do that work. Examples of the types of third-parties that we may share information with include: website hosting companies, social or community platforms, payment processors, email providers, performance monitoring tools, and others.
Other Users. When you share personal information (for example, by posting comments, contributions, or other content to the Services) or otherwise interact with public areas of the Services (for example, on any of our social media channels), such personal information may be viewed by all users and may be publicly available outside the Services in perpetuity. Similarly, other users will be able to view descriptions of your activity, communicate with you, and view your profile.
You can control what data you share through privacy settings available on some social media sites. Please refer to those third-party sites’ privacy policies and terms of use to learn more about their privacy practices.
Analytics Partners. We may share your information with Google Analytics, or other analytics services, to track and analyze your use of the Services. These services may also collect information about your use of other websites, apps, and online resources.
To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
Legal and Law Enforcement. We may share information collected about you with law enforcement, governmental agencies, or authorized third parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose us, you, or any other User to legal liability or if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
Emergency Response Services. In rare circumstances, if we reasonably believe that someone may be at imminent risk of serious physical harm or self-harm, we may access or disclose limited personal information to appropriate emergency response services. We will limit such disclosures to the minimum amount of personal information necessary and use this information solely to protect life or physical safety.
With your Consent. Where applicable, we may share your information with your consent or at your specific direction.
In Connection with a Change of Control. We may transfer or disclose your information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and / or to reject cookies. However, if you choose to remove or reject cookies, this could affect certain features or services of our Services.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
To the extent that these online tracking technologies are deemed to be a “sale” / “sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable U.S. state laws, you can opt out of these online tracking technologies by submitting a request to those third parties.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
We do not knowingly collect, solicit data from, or market to minors, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 years old or that you are the parent or guardian of such a minor and consent to such minor’s use of the Services. In accordance with the U.S. Children’s Online Privacy Protection Act, if we receive actual knowledge that anyone under the age of 13 has provided personal information to us without the requisite and verifiable parental consent, we will delete that information from the Site as quickly as is reasonably practical.
The Services may contain links to other websites, apps, or platforms that may not be controlled by us. We encourage you to read the privacy policies of every website, app, or platform that collects personal information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of other websites, apps, or platforms. Visiting these other websites is at your own risk.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.
At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, then we will inform you about that practice in a revised version of this Privacy Policy.
Our Services are hosted in the United States and are intended for users located within the U.S. If you choose to use our Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the U.S. for storage and processing. We may also transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our Services. By providing any information, including personal information, on or to our Services, you consent to such transfer, storage, and processing.
If you have any questions, comments or concerns about our Privacy Policy, you may contact us through our Contact Form or at:
Grassy Roads LLC
P.O. Box 652
Glasgow, KY 42142-0652